HelloProfit uses numerous time stamps for when transactions were made by customers who are ordering / searching for products all around the world. Many times this can be relevant for knowing when orders were placed given your geographical location.
Perhaps if you are located in the Australia and tracking information in Europe, there would be a time change of several hours. And when viewing an hour by hour break down of orders, it may be more helpful to view the order times based on your location rather than United States Central Time.
Primarily this is more of a convenience and makes it easier on the merchant to make business decisions for advertising during certain times of day.